Circular Handshake for Commerce

For society, shareholders & planet to create resilient profitability in the long term through short term action

Apply to the handshake

“The next 1,000 unicorns won’t be search engines or social media companies, they’ll be sustainable, scalable innovators – startups that help the world decarbonize and make the energy transition affordable for all consumers.”

Larry Fink, CEO Blackrock

INTRODUCING CIRCULAR HANDSHAKE

We are excited to announce the circular handshake, a collaborative initiative aimed at promoting sustainable business practices, primarily focused on companies manufacturing and selling products

Why endorse the handshake?

The potential to catalyze positive transformations for society, shareholders, and the planet

For Shareholders: Amplifying Value

Circular business models offer a transformative opportunity to enhance stakeholder value, with returns 3-10x greater than traditional linear approaches. Short-term actions drive long-term profitability and growth.

For Society: Catalyzing Change

Advocacy for circular frameworks influences policies and drives sector-wide transformation. It promotes awareness and adoption of sustainable economic practices for the betterment of society.

For the Planet: Stewarding Resources

Prioritizing longevity and recyclability in product design reduces environmental harm. This commitment fosters a regenerative future through responsible resource management.

Actions

Reduce

Repair

Recycle

Redesign

Reuse

“The next 1,000 unicorns won’t be search engines or social media
companies, they’ll be sustainable, scalable innovators – startups that
help the world decarbonize and make the energy transition affordable for
all consumers.”

Larry Fink, CEO Blackrock

Why endorse the handshake?

The potential to catalyze positive transformations for society, shareholders, and the planet

For Shareholders: Amplifying Value

For Society: Catalyzing Change

Advocacy for circular frameworks influences policies and drives sector-wide transformation. It promotes awareness and adoption of sustainable economic practices for the betterment of society.

For the Planet: Stewarding Resources

Prioritizing longevity and recyclability in product design reduces environmental harm. This commitment fosters a regenerative future through responsible resource management.

Actions

Reduce

Repair

Recycle

Redesign

Reuse

Reduce

Repair

Recycle

Redesign

Reuse

Goals

Short term goal (2027):

♺ The signatories have made concrete actions for the 5 above points in their business models.
♺ 1 of 5 products/services redesigned to be circular.

Short term goal (2030):

♺ The signatories have implemented the 5 above actions in their business models.
♺ Waste reduction - 30%
♺ Virgin materials - 30%
♺ Recycled materials +30%

Long term goal (2035):

♺ Net zero carbon footprint and emissions.

2.1 billion euros

…In total annual revenue from companies that signed the Circular Handshake

The Circular e-commerce handshake aligns with PO.P's goals of Reduce, Redesign, Repair, Reuse, and Recycle. By participating, we aim to collaborate with industry leaders to advance a circular economy, essential for both the planet's health and our long-term business sustainability.

Johan Munck

CEO Polarn O. Pyret

Companies are showing unprecedented interest in the circular economy as a business opportunity, but many lack the knowledge to move forward. By uniting the industry around shared goals, we can accelerate the transition. Collaboration is key to achieving circularity!

Elin Bergman

Circular Impact Officer of Cradlenet

Partners

Apply to the handshake

For society, shareholders & planet to create resilient profitability in the long term through short term action.

Apply